Dark Berry is for Barrys

To celebrate the return of the limited-time Dr Pepper Dark Berry, we gave everybody named Barry exclusive first dibs. Because duh.

With the help Barry Manilow we encouraged all non-Barrys to change their name (or at least their social handle) to Barry.

Featured on AdAge, People, Mashed.

Website

We launched a website with a berry useful flow chart.

Within 24 hours, enough people changed their names to completely sell us out.

Influencer Kit

We sent these to Barrys.

Social

AD: Jelena Kolomejac

CD: Ross Cavin and Chris Adams

ECD: Ryan Lehr