United States Postal Service
The world could use less hate and more love. The USPS is doing whatever it takes to get the public to send more letters, because the best way to show someone you love them is with a handwritten note.
The USPS will send everyone in America a free, pre-stamped letter.
We’ll also put letters in airplanes. Without wifi, it’s the perfect opportunity to put feelings to paper.
Out of Home
Scratch N Sniff Stamps
Scent and emotion are closely linked, so the USPS will create limited edition stamps with smells* that make your message even stronger.
(*smells are one thing tech hasn’t hacked yet)
Letter Writing LP
The USPS will commission the band Snail Mail to create an instrumental album that is the ideal letter-writing sound track.
The USPS will send love into the universe with the first ever USPS spacecraft delivery.
Simply address a letter to “The Universe,” and it will be sent into space on the inaugural launch: February 14, 2020.
AD: Sarah Johnson